In a new partnership release, leading games supplier ESA Gaming has cemented a new deal with prominent Central and Eastern European gambling operator Fortuna Entertainment Group, marking the company’s further move to break new ground in the region. This partnership will allow the company to offer its entire collection through Fortuna and will soon appear on such sites as GGBET casino.
Although it started in Romania relatively quickly, it offers a diverse choice of games. Fortuna’s Romanian customers will also be able to enjoy ESA’s slots and crash games, such as “Candy Drops,” “12 Deadly Spins,” and “Tiki Stacks.” Another suite, EasySwipe, is also available to Fortuna’s customers; it is a series of games designed to complement slots and sports betting apps, so players won’t have to interrupt their sportsbook sessions to engage with the game.
New European Focus
A newly established company, ESA Gaming’s growth can be attributed to its broad European focus. In terms of its growth over the last year, ESA Gaming has been rather aggressive with its approach to the European market. In 2023, ESA deepened its cooperation with other giants in Italy, rising as key partners such as NetBet and Microgame and using tactics to enter a new strategic market in Africa with the assistance of Betway.
Besides these partnerships, ESA Gaming is looking to expand into different gaming jurisdictions.
Statements of ESA Gaming and Fortuna Leadership
Thomas Smallwood, the Chief Commercial Officer of ESA Gaming, expressed his excitement over the deal, stating that Fortuna had a good market hold in Europe and a deep history. Mr Smallwood said: “Since we launched the PS4 exclusively in the US in 2024 and achieved strong commercial results, we are glad to present our extensive gaming catalogue to Fortuna’s Romanian clients.”
In the same tune, Myke Foster, Group Head of Gaming & Commercial Strategy at Fortuna QMap, valued ESA Gaming’s dedication to honing its product portfolio in line with players’ diverse needs and barriers. Foster commented on the acquisition of ESA Gaming’s perspective as beneficial, expressing that it will be well-placed in Romania as it seeks to enhance the services it offers its customers by presenting them with new material.
Potential and Unstated Prospects
These cooperations also offer new opportunities for environmentally excluded ESA Gaming in Romania and elsewhere in Europe. Such a shift is one of the multiple changes that have been aimed at strengthening the company’s position in several strategic European markets to ensure the uninterrupted and sustainable evolution of the company within the online gaming segment.
Furthermore, besides signing the ESA Gaming partnership, Fortuna has been working on strengthening its key cooperation in Europe, as is the latest contract with Playtech in the Czech market. These are some of the partnerships that could be attributed to the company’s expansion strategy to enhance its gaming and betting services on the continent.
The partnership agreement between ESA Gaming and Fortuna Entertainment Group marked a significant step for both organisations. In this case, for ESA Gaming, it is a market expansion and market impact strategy to expand its market and impact in Europe, especially Romania. To Fortuna, it means the possibility to add more value and range to the existing gaming products thus securing a more solid potential gaming product offer that is going to meet the new demands of the clients. Thus, the gaming industry can expect the development of a series of innovations, adapted to the players’ needs, which will undoubtedly shift the dynamics of gaming services of Romania on the international market.
